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Pinacoteca Agnelli entrusted LOOOL with the creation of the new content for the new Casa 500 museum audioguide because of our lean organization and expertise in creating consumer digital tools.

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- Grow visitor attraction and traffic
- Build a stronger relationship with visitors with engaging content
- Create a connection with younger generations
- Monitor visitor satisfaction to fine-tune offer

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Because the exhibition is rich in visual content, we designed a "moving experience" across stops, each layered with content that strikes an emotional chord with many generations of users who across the years found autonomy and self-expression through automobility.

Visitors drive shotgun with Fiat 500 acting as digital companion in a voyage of (self) discovery across sixty years of history, design, art and culture.

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- Survey of the exhibition space to identify the stop list and design the user journey
- Interview with the curator to identify relevant content to enhance the visiting experience
- Multi-language script writing, voice recording and sound design
- Image selection for the guide

Arts & culture

Designed in 2002 by Renzo Piano, it preserves the 25 extraordinary masterpieces collected by Giovanni Agnelli and Marella Caracciolo and donated to the Pinacoteca.

Pinacoteca Agnelli

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The Group relies on us to ensure the best user experience for its many different brands across all countries and provide continuous technical assistance and support.

- Analysis of the Group’s websites
- Creation of new websites and landing pages for some of the Group brands
- Photo shooting and photo editing
- Creation of tailor-made websites for Tavernello Classico and Tavernello Gold campaigns

We created a number of websites for some brands of the Group, mainly intended for the foreign market.

We worked alongside the marketing team to identify needs and develop the UI/UX.

As well as designing the interface, we created the photo and video content.

- Specialized web consultancy
- Web design and development of dynamic websites for brands 
- Shooting and photo/video editing

Food & beverage

The leading Italian wine co-operative gathering partner wineries and growers that share a sustainable and circular economy approach.

Caviro Group

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[Gebart S.p.A](https://www.gebart.it/) has chosen LOOOL for the creation of an audio guide in 6 languages because of our experience in digital content creation and our collaboration with [Acoustiguide](https://acoustiguide.com), the world leader in audio guides and audio tours. 

- Facilitate visitor flow within the museum
- Improve the visiting experience and the enjoyment of the works
- Provide a more engaging and emotional storytelling
- Facilitate the visit for international visitors by providing relevant references to Italian history and culture

We developed a very clear and agile tour to facilitate the experience, as the museum in question houses a vast number of works in diverse rooms. The narrative is streamlined, in order to quickly frame the context, counterpointed by a more intimate exploration of the works of art. To further punctuate the rhythm of the narrative and maintain a high level of interest, given the distracting presence of many visitors and the number of works present, we chose an alternating male and female narration, thus giving the story greater dynamism and involvement. Furthermore, we kept stops “short but sweet”, no longer than two minutes in length, a time that allows to optimize both the experience and the visitor flow.

- On-site visit of the museum space to define the stop list and design the visitor journey
- Development of the narrative style
- Creation of the script in Italian by an art historian
- Transcreation of the content in 6 languages: English, French, German, Spanish, Chinese, and Ukrainian
- Selection, coaching and recording of the narrating voices, and audio post-production

The company serves the Cultural Heritage sector, providing services for the ticket office, museum shop, training, publishing and merchandising, in a number of sites of great historical and artistic importance.

Why LOOOL?

Scope Of Work

Solution

Activities