The Client wanted to consolidate its position on the market and communicate the addition of new top brands to its portfolio with a new brand identity. Loool was selected because of the expertise acquired in the creation of company identities and digital communication tools.

We carried out an internal audit to create a new brand identity that reflected the company’s positioning and that embodied its values. The outcome of the interviews and the analysis of the market guided us in the development of the new logo and visual identity of all communication assets, including stationery and company brochure. The dynamic website was developed using WordPress.